Scandinavian Cruise Lines Report Increased Profit
Despite the current economic environment, cruise lines continue to grow profits as Finns don’t give up on their Baltic cruises. Helped by additional ships being introduced each year, Scandinavian cruise lines offer their guests the possibility to shop duty-free which is believed to be one factor contributing to the increase in on-board spending.
Based in Mariehamn in Åland, Viking Line designed a new, low polluting cruise and energy efficient ship, called the Viking Grace which has already seen huge demand among tourists. The ship is currently the most environmentally friendly ship in the Baltic being fueled on liquefied natural gas. During the first half of 2012, a popular Viking ship, Isabella, carried around 425,000 passengers on the Turku – Stockholm route. With the introduction of Grace this year, the numbers have already doubled. Having carried over 3 million travelers so far this year, Viking Line reported an increase of 9.5% in their sales, equating to around 255 million Euros.
Similarly to the Viking Line, the Estonian Tallink Line operating the popular Silja line reported an increase in sales too. Even though they had less passengers during the first 6 months of this year, their guests made more purchases on-board. Having bought the Isabella ship from Viking, Tallink line put it on the Riga – Stockhoolm route strengthening their position on the Finland – Estonia route which has been historically a strong position for the company. Grace Ship Interior of Grace Ship Interior of Viking Line, Grace Ship Restaurant area of Grace Ship Silja Ship of Tallink Line Hallway of Silja Ship Lounge area Silja Ship
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